Reworlding Sessions

Across three international editions, Design Innovation Group has been exploring what it takes to reimagine future systems and design meaningful regenerative change.
 
About the sessions →

Session 1 
Designing a Living Lexicon for a Regenerative World
with MA Regenerative Design at UAL Central Saint Martins, UK

Session 2
Collective Action towards Regenerative Urban Communities
with Instituto Ecobairro São Paulo, Brazil

  Session 3

Planting Seeds to Cultivate Regenerative Futures

with Girls for Climate Action, Uganda


The Journey of Urban Regeneration


with Instituto Ecobairro Brasil

 In the heart of Brazil, a city initiative is rewriting the narrative of urban regeneration. It isn’t a structured program or an exclusive movement—it’s an open invitation. Every Sunday, citizens of all ages gather to create, connect, and care for their city. What started as a series of small activities has grown into a vibrant journey, attracting individuals looking for community, creativity, and a deeper connection with nature. 
 
 

An Open Door to Belonging  

Unlike traditional programs with fixed participants, this initiative thrives on spontaneity and accessibility. Citizens simply show up; no prior registration or commitment is required. This openness has transformed the initiative into a dynamic space where relationships are built, often bridging generational divides. 

One of the most poignant stories is that of a young woman, just 20 years old, who had struggled to find like-minded peers interested in environmental projects. Through this initiative, she discovered a community that shared her passion, giving her a sense of belonging and purpose. While the majority of participants are older citizens, their presence aligns beautifully with another goal: combating loneliness by fostering meaningful connections. 


Creativity and Storytelling as Tools for Change 


At the heart of this initiative is the fusion of creativity, art, and storytelling. From embroidery workshops to theatre sessions, citizens co-create narratives that reflect their aspirations for a more sustainable future. These activities aren’t just about expression—they’re about impact. 

For example, one embroidery project gained so much momentum that partner organisations now plan to present it at the next COP event. The ripple effect of these creative endeavours extends far beyond the original participants, inspiring others to take these learnings and integrate them into their own initiatives. 

Insight: Regeneration isn’t just about planting trees or restoring spaces—it’s about planting ideas, stories, and connections that continue to grow and inspire long after the activity ends. 



Planting Seeds of Connection and Action 


One of the initiative’s highlights was a tree-planting celebration that brought together citizens, municipal representatives, and local organisations. It wasn’t just about restoring green spaces—it was a full-fledged celebration of collective effort and environmental stewardship. 

Planting, however, has taken on a metaphorical meaning as well. Across all activities, the act of sowing seeds symbolises the exchange of ideas and the hope for a regenerative future. In fact, there’s now a discussion about creating a symbolic exchange of seeds between Brazil and other countries like Uganda, connecting global communities through a shared vision of sustainability. 



Citizens and Government: A Delicate Dance 


Urban regeneration often requires navigating the complexities of government interaction, and this initiative is no exception. One significant example is the petition to save a bridge and the surrounding trees from being replaced by a tunnel. Ecobairro, a local organisation, led the charge, leveraging the collective voice of citizens to halt the project temporarily. 

However, this is a reminder of the ongoing challenges that regenerative movements face. While citizen voices are powerful, they often require government cooperation to create lasting impact. 

Insight: Regeneration flourishes at the intersection of grassroots action and institutional support. Building bridges—not just between people but between citizens and decision-makers—is essential for enduring change. 



A Ripple Effect of Hope 


This initiative stands as a testament to the transformative power of inclusivity, creativity, and action. It’s a journey that inspires citizens to care for their city while fostering a sense of belonging and purpose. 

From the theatre stories that bring laughter and tears to the embroidered art pieces destined for global stages, the initiative’s impact is far-reaching. And at its core, it reminds us that regeneration isn’t just about fixing what’s broken—it’s about creating something entirely new, together. 

As Brazil continues to nurture this vibrant movement, it offers a blueprint for urban regeneration that others can learn from: one that is open, collaborative, and deeply human. 



Key Learnings from the Journey


Emergent Creativity

Flexibility and attentiveness to what emerges—words, spaces, and actions—are essential to regenerative design.

Interconnection

Regeneration thrives when we honour the interconnectedness of people, nature, and culture.

    Community Engagement

    Localised, participatory actions strengthen social bonds and inspire collective responsibility every day.

    Practices

    Simple actions, like planting trees or sharing food, can anchor regeneration in daily life.


    Call to Action


    Urban regeneration isn’t confined to experts or structured programs—it’s a journey that welcomes everyone. Whether you’re planting seeds in Brazil or sharing stories in Uganda, the ripple effects of your actions can inspire change far and wide. 

    So, what seeds will you plant for the future? 




    With thanks to all our co-researchers:

    Ecobairro team: Lara Freitas, Magda Beretta, Elisa Rocha, Luciane Yuka Muruzaki, Priscilla Medeiros

    Design Innovation Group: Thais Costa, Fisha Katugugu, Dan Eames, Jacoba Seminck, Hanne Österberg